frau ana is a shanghai based brand started in 2010 and expanded into an independent street-wear label with a range of womenswear, menswear and matching accessories to compliment the outfits.
The brand's launch collection was bold, inspired by the 80'ies and superheroes; the latest collections are more inspired by lifestyle and emotions.
The pink color of the brand stands for our mood and emotions. Pink is our statement. Pink is our lifestyle. It’s fun: inspired by music, art and life.
Born and grown up in Germany with an addiction to textiles and everything fashion, the designer Ana Sieger pairs the joy of style and comfort in designs to be worn.
Created with soul and compassion for fashion, the collection is fashionable/stylish, comfortable and cool.
frau ana is looking to change the way people see style. “Live loud with joy and confidence. Shine bright, on top of the world. This being said, and being the biggest fan of surrounding myself with colors as much as possible, it’s not so much about what you wear, but how you feel in your outfits. I’m taking my own feelings into my designs and create styles people feel amazing in.”
With the launch of 2 collections every year and special limited edition items in between season, the focus of each style is to be fresh, brave and innovative without loosing its comfort in fabrics or fit. Each collection is designed and made to be worn and to live a new adventure every day.
Produced using up-cycling and other environmentally friendly techniques, every article of clothing that carries a frau ana tag is made with love and designed to be lived in.
Available in retail outlets in Europe and Asia, frau ana is quickly establishing itself as an international fashion brand for en trend urbanites and those wanting to live boldly through their clothing.